Improvements to quality and consistency are why branded beef programs now account for 96% of all beef sold at retail.
CAB, for instance, sold more than 1 billion pounds in fiscal 2016, continuing the brand’s phenomenal growth over a generation. Improved genetics at the ranch level helped make that growth possible. In 1991, the CAB acceptance rate for cattle identified on a live basis was 16%.
The quality audits, funded by the Beef Checkoff, have been conducted every five years for the past 25 years to provide a set of guideposts and measurements for producers and others to help determine quality conformance of America’s beef supply. As the years past, notice that some factors have been resolved, while new challenges have emerged. (Lori Hays/Farm Journal Media)
Read other stories from the Beef's Quality Revolution series: