Agrilabs Celebrates Its 25th Anniversary
April 2009 marks the Silver Anniversary of a meeting in St. Joseph, Missouri of twenty-five small, competing companies of animal health products at which their owners reached consensus to form a buying group with a local manufacturer, Tech America: With pooled resources, they would have the capability to go head-to-head in pricing and marketing with the giant distributors of the time. The company that emerged, AgriLabs, has become an enduring symbol of product quality, brand integrity and marketing and sales excellence.
Over the years, AgriLabs membership was strengthened by consolidations and mergers of shareholders. A Research and Development focus and licensing partnerships were soon developed, leading to the introduction of a number of first-to-market technologies for the beef and dairy industries.
AgriLabs further grew its abilities to more effectively serve its owners and customers with the addition of a team of practice-oriented, industry-savvy veterinarians who brought a new range of technical services capabilities to the company. With an expanded group of customer-centered territory managers and a growing portfolio of products, currently numbering 960, AgriLabs has evolved into a recognized leader in marketing and sales for animal health, with a developing presence in the companion animal market through its subsidiaries: ProLabs provides ethical products to veterinarians, and TradeWinds offers over-the-counter companion animal health products to consumers.
The animal health industry is constantly evolving, and in the last few years the pace of change has accelerated. Without adapting or reinventing itself in such an environment, no company can thrive. AgriLabs has been able to successfully meet that challenge over the past twenty-five years while maintaining core beliefs of service and value to customers. That is certainly something to celebrate.
Source: AgriLabs news release