Audio: USMEF Vice Chair Sees Signs Of Improvement For U.S. Beef In Korea
09/17/2009 02:17PM
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U.S. Meat Export Federation Vice Chairman Keith Miller has just returned from Asia, where he examined market conditions for U.S. beef and pork in China, South Korea and Japan. Miller, a farmer-stockman from Great Bend, Kan., said consumer attitudes toward U.S. beef seem to be improving in Korea.
This is in contrast to the business climate he saw earlier this year, when U.S. beef was still saddled with negative publicity from protests that marked the reopening of the market, leading consumers to show a strong preference for Australian beef.