Jolley: Five Minutes With Chip Lines Burgess, President, American Veal Association Talking About Bushway Packing
11/06/2009 09:14AM
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One day, you’re participating in a nice, quiet little niche market. The next day, HSUS shines a harsh and unforgiving spotlight in your face. That’s exactly the painfully uncomfortable spot Chip Line Burgess, President of the American Veal Association found herself occupying this past weekend. HSUS president Pacelle’s posse had infiltrated Bushway Packing Inc., a small, certified organic slaughterhouse in Vermont and taped a few plant employees "shocking, kicking, slapping and inadequately stunning veal calves before slaughter." It was a truly horrendous video, so disturbing that if it were a scene in a movie it would earn that flick a hard ‘R’ or even worse.
What was even more disturbing was some of the reactions to an editorial I wrote shortly after the video was released and just before HSUS called a Monday morning press conference and released even more obscene footage.
“…they are also able to manufacture incidents. I wouldn't even look at evidence that they brought in. I would simply assume that the HSUS deliberately had people
go into the plant and either abuse animals or pretend to abuse animals.”
“An eighth grader with a decent computer could have created a tape like the ones the H$U$ sends out. I can sit and count the "jumpcuts" indicating bad edits on their tapes. For the truth about H$U$ check out www.exposeanimalrights.com”
“I also believe that anyone doing undercover video should be dealt with just as harshly if they are participating in the abuse or if they don't turn it in to the authorities immediately upon taping it. I also believe the videos should be examined by experts to assure they have not been tampered with before being released publicly by
ANYONE and then only AFTER charges are filed and the case has been decided in a court of law. To publicly release damning evidence before it's proven valid, I see as evidence tampering of the worst kind.”
Thinking those videos were manufactured by HSUS and might be dismissed as tainted evidence ignores the very real fact that the Humane Society doesn’t have to spike the punch. Thinking they might be complicit in continued animal abuse when they hold those videos for weeks, even for months in the infamous Hallmark case, so that the release can be timed for maximum news impact? Now that’s another story. Their thirst for media coverage seems to trump their stated desire to end animal suffering.
Regardless of the reasoning behind the timing of these videos, though, we can’t afford to dismiss what they show with a quick “that’s just those activists and their hidden agenda and almost all of us don’t do that kind of stuff.”
Most don’t, some do.
Those that do need to be chased out of the business and barred from ever coming near a food plant of any kind. Criminal charges backed up with very large fines and serious jail time need to be brought to bear against top management.
Burgess made two important points during this interview. First, the AVA abhors what happened and has strict guidelines and standards about animal welfare. Second, Bushway Packing is NOT a member of the Association. Still, the public saw it as an incident involving veal and they don’t make fine distinctions about AVA membership. A few minutes with Chip Line Burgess shed some light on the crisis.
Q. Let’s talk about the AVA’s view on the Bushway Packing video released earlier this week by the Humane Society of the United States. You’ve seen the tape and read the news reports. What’s your reaction?
A. Our reaction was the only one you could have upon seeing that video, we were outraged. The animal treatment on that video is not just unacceptable, it is immoral.
The fact that it happened with USDA inspectors on-site is very troubling because the abuse could have been stopped immediately and it wasn’t.
Q. Many of the people I’ve talked with have told me that the video hurts the meat industry in general but really delivers a blow to the veal industry. Do you agree?
A. Veal producers and the veal industry recognize our ethical obligation to the well-being of the animals in our care. The Veal Quality Assurance (VQA) program provides guidelines and standards to ensure that producers and others who are involved in veal production are focused on proper animal care through the process.
Any incident such as that depicted in the video where there are clear violations of our responsibilities and standards shakes the public’s confidence that livestock producers care.
Not only do we need to make sure these types of things do not happen anywhere, we also need to speak directly to our customers, consumers and others to assure them that animal abuse is a violation of our values as people, producers and industry participants.
Q. The slaughterhouse specialized in "bob veal" - meat from days-old calves. More bob veal is coming to market these days. What’s causing the increase?
A. The softening of the beef market has a lot to do with it. The price for dairy beef is down with a backlog of middle-meats in foodservice and the dairy industry is also struggling with low milk prices. Couple this with feed prices and “bob veal” is more readily available and attractively priced.
Q. The Humane Society is proposing tighter rules, including a requirement that male calves born on dairy farms be kept until they are 10 days old to ensure they are strong enough to travel and closing what they see as loopholes in the regs. If AVA could step in and write those rules, what would you want to see?
A. The USDA has announced an investigation of this incident and that will give us better insight into where both the management and regulatory failures were in this situation. Clearly there were quite a few as this plant had been cited on several occasions for inhumane treatment of animals. We support the USDA investigation and their quick action to shut down the plant.
It appears that the FSIS inspector on-site had more than one opportunity to put an end to the abuse captured on video and chose to do nothing. We would like to see what the final investigation reveals, but clearly, FSIS needs to a better job of training their inspectors and giving clear instruction on what to do when they see a violation of pthe Humane Methods of Slaughter Act (HMSA). It does not matter what regulations are in place for the humane handling, transport and slaughter of animals if federal inspectors are not going to enforce them. The answer is not more regulation; it is better enforcement of the regulations that currently exist.
Q. I know Bushway isn’t an AVA member so let’s talk about your membership and their practices. First, what’s been the general reaction of your members?
A. Like everyone involved in animal agriculture, our members know they have a unique responsibility and ethical obligation to the animals. They are in this business because they care about their animals. Most veal farms are small family farms and this deplorable treatment of animals is an affront to their values. Our members are outraged and expect that USDA will take the appropriate action against the individuals involved in this.
Q. Does AVA suggest or require ‘best practices’ of their members? And what are the guidelines?
A. In 1990, the AVA created the Veal Quality Assurance Program (VQA) to certify producers in humane care methods, general animal husbandry practices and the regulatory requirements that govern veal production. The guidelines clearly state that abuse is not tolerated and provides standards for proper care through all stages of production, including transport. In addition, some of our members have gone a step further to adopt company standards that require in-barn monitoring and other best practices to ensure they are doing everything they can for the well-being of their animals.
Q. Thousands of people read Cattlenetwork.com. What would you like to say to them?
A. Today’s veal is committed to our ethical obligation to do what’s right for our animals and for the rural communities in which we farm. In 2007, the AVA Board of Directors adopted a resolution in support of a ten-year industry-wide transition to group housing. Today, approximately 30% of veal calves are raised in group housing.
Veal producers have shown leadership in recognizing that our practices and products must be responsive to customer demands and consumer concerns to ensure our long-term viability. All of us involved in animal agriculture must ensure that we are doing what’s right and find a way to connect with consumers so that these rare instances do not threaten our ability to produce the safe and wholesome food the public expects.
Chuck
Jolley is a free lance writer, based in Kansas City, who covers a wide
range of ag industry topics for Cattlenetwork.com and Agnetwork.com.