McDonald's Corp. is testing two new McSkillet Burritos in a number of markets, further evidence that quick service restaurants continue to expand their breakfast menus in a bid to capture or retain breakfast-customer dollars.
McDonald's Spokeswoman Danya Proud told Meatingplace.com the tests have been going on for several months and that customer feedback has been extremely positive. One of the new McSkillet Burritos features steak and the other features sausage, both combined with potatoes, eggs, cheese and peppers.
"Customer preferences are changing. They are more open to trying bold, flavorful, robust ingredients," said Proud. She could not predict when or if the new items might be rolled out beyond the test markets.
Breakfast continues to be a good opportunity for the Oak Brook, Ill.-based company, she noted. McDonald's now attributes one-third of its U.S. revenue to breakfast traffic.
Other QSRs aren't standing still either. Earlier this week, Hardee's launched its Country Breakfast Burrito. (See Hardee's puts 'complete breakfast' in new burrito offering on Meatingplace.com, October 16, 2007.)
Source: Janie Gabbett on 10/22/2007 for Meatingplace.com