Winning Video Announced In The Alpharma Student Video Contest
BRIDGEWATER, N.J. (December 22, 2008)—Alpharma Inc., Animal Health has announced that students from the University of Wisconsin-Madison are the $5,000 grand prize winner of the 2008 Alpharma Student Video Contest.Second and third place was awarded to students from the University of Florida and the University of Arizona, each receiving $2,000 and $1,000, respectively, for their efforts.
“We are extremely pleased with the outcome of the student video contest and the amount of participation we had from students,” says Jeff Mellinger, Global Leader, Sales & Marketing for Alpharma Inc., Animal Health.“I would like to congratulate the University of Wisconsin-Madison group for their video One and the Same (OatS) and the important message it delivered regarding the humane, ethical ways animals are treated on America’s farming operations.”
The video contest began earlier this fall as college agriculture students from across the country were asked to compile short video clips related to food production. Students received a $25 gift card for each video accepted, up to 10. More than 150 clips were uploaded to the contest Web site. In the second phase of the contest, students were asked to compile these clips, along with their own footage, to complete a video telling a story about how food is produced.Five videos were submitted to the contest and voted on by participants and the public.More than 7,000 votes were cast by the time voting ended on December 19th.
Video titles and submitting universities are as follows:
Today's Agriculture – University of Florida
Beef: Our Priority – University of Arizona
Myth or Fact!? – Ohio Northern University
Antibiotics in the Dairy Industry – University of Tennessee
OatS – University of Wisconsin-Madison
The winning videos will be posted on the contest Web site (www.meetwhatyoueat.com), YouTube and other social networking sites where visitors will be able to watch the videos and have a better understanding of how food is produced, as well as the care that is given to farm animals.
Alpharma Inc., Animal Health is a leading manufacturer and marketer of animal health feed additives to the cattle, poultry and swine industries worldwide. Alpharma is committed to providing feed products that foster health and welfare in livestock animals. This not only helps livestock producers in their operations, but also lets consumers feel confident about the meat products they buy.