The Beef Board released an audio clip about what it's been doing. Transcript below:

(0:00 – 0:32) Did you know ... The beef checkoff has been rallying around families over the last few months in a variety of different ways, through the checkoff’s Twitter handle and Facebook page ad campaigns, like #momwins and #dadwins, where consumers were inspired to get the whole family involved in meal preparation. The month of August continues to inspire families to get together and get cooking with beef during “Family Fun Month”. Visit the @Beef Twitter page and Facebook page this month for the many Family Fun posts! To learn more about your beef checkoff investment, visit MyBeefCheckoff.com.

(0:34 – 1:15) Did you know ... Whether it’s Mastering Steak on the Grill, Secrets to Making the Tastiest Burger or ideas on Pairing Beef with Seasonal Vegetables, consumers can find it all on the beef checkoff’s “Beef. It’s What’s For Dinner” website, which has already received over 3.5 million page views and growing! The Tasty Tips & Recipe tab helps consumers get inspired with lots of ideas and recipes that are sure to please the pickiest of eaters. Anyone can learn about achieving that perfect umami flavor, or mixing up the best marinade or rub for their next beef meal! Make sure to take a look at the beautiful and inspiring “Beef. It’s What’s For Dinner.” website and savor success by trying a new recipe for yourself! To learn more about your beef checkoff investment, visit MyBeefCheckoff.com.