Beef producers who use Eazi-Breed CIDR® (intravaginal progesterone cattle inserts) to synchronize their cows can now receive a $27.70 per bag rebate toward purchase of GeneMax® Advantage to select heifer replacements. Combining genetics and reproduction programs helps producers effectively manage breeding programs for tighter calving windows and a higher value, more uniform calf crop.
“GeneMax Advantage helps producers identify and select animals that fit herd genetic goals, and CIDR helps to synchronize herds to allow better reproduction management and outcomes,” says Dr. Paulo Moraes, senior marketing manager, beef genomics and reproductive at Zoetis. “By combining both of these products in a simple rebate program, we are giving producers an opportunity to take advantage of the benefits offered by both products.”
Beginning March 1, producers who use CIDR are encouraged to upload a photo of their purchase receipt to Shortly after, a rebate code will be provided via email. This should be sent along with their GeneMax Advantage DNA sample order form to Angus Genetics, Incorporated (AGI). Upon receipt, a rebate check will be issued within approximately 4 to 6 weeks after requests are received.
Producers can receive $27.70 for each bag of CIDR purchased now through June 30, 2016 when testing heifers with GeneMax Advantage from March 1 through October 31, 2016. Rebates are available only for U.S. cow-calf producers who purchase and use CIDR on their own beef cow herds during the promotion period. Further, CIDR customers must use GeneMax Advantage on heifers only. For more information about this rebate program, producers can contact their Zoetis representative or visit