Before his Show-Me-Select replacement heifer sale, Eldon Cole hoped to top $1.5 million for 521 heifers from area cattle producers enrolled in the University of Missouri beef betterment plan. The MU livestock specialist hit it, with dollars to spare.
The Nov. 21 sale brought $1,505,105 to 29 southern Missouri beef herd owners. Average price per heifer was $2,889. It was the 18th year for the MU program and auctions at Joplin Regional Stockyards.
Cole has managed all. He taught better genetics, management and marketing.