Consumer survey information from Glynn Tonsor, Department of Agricultural, Food and Resource Economics,
His survey work showed that consumers rate information from the Humane Society of the
The take home point was that the first voice at the table to suggest legislation or a change often commandeers it, and there is a substantial cost to not being at the table and talking about it. Often there is also an opportunity for industry groups to push the timetables for some of this legislation, especially regarding animal welfare, to more reasonable lengths of time before legislation takes effect.
Tonsor’s research concluded that consumer desires regularly drive change, and accurate knowledge is not necessary to be influential, and there is also a demand for more transparency.