The American Angus Association® is pleased to announce that long-time member Bradley 3 Ranch, Memphis, Texas, was recently named the 2013 Beef Improvement Federation (BIF) Seedstock Producer of the Year. Awards were presented June 13 during the 45th annual BIF Research Symposium and Meeting in Oklahoma City.
“The success of the Angus breed has been built by operations, such as the Bradley 3 Ranch, that are committed to excellence,” says Bryce Schumann, Association chief executive officer. “When the entire beef industry recognizes that effort, we could not be more proud. Congratulations to the Bradley 3 Ranch for a much-deserved honor.”
Bradley 3 Ranch was started in 1955 with the purchase of 20 registered Angus cows. Today, the herd is one of the few Angus herds in the country that has maintained more than 200 registered Angus cows for more than 50 years. Located in the southeast part of the Texas Panhandle, much of the ranch is rough with canyons, draws, mesquite and cedar trees. Bradley 3 Ranch is currently home to 400 registered Angus cows, and managed by Mary Lou Bradley-Henderson, Minnie Lou Bradley and James Henderson.
Early on, the Bradleys were committed to a disciplined approach to performance. As one of the first members of the American Beef Cattle Performance Registry, they maintained an emphasis on performance that is still the foundation of the herd today.
In 1986, the Bradleys started B3R Country Meats. In the next 16 years, they built the all-natural meat company to a 125-head-per-day harvest facility that harvested more than 30,000 head in 2002, the year it was sold. Customers were both beef producers and beef consumers. The beef producers were part of one of the earliest value-based marketing systems in the United States.