PETA goes extreme with ad comparing meat to your child smoking

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The animal-rights group more known for its marketing than its accomplishments is at it again with a billboard depicting a child smoking a cigar.

PETA’s billboard claims meat consumption, like smoking, increases the risk of heart disease and cancer. The company manages to increase attention to the ad by showing a child smoking next to the headline “You wouldn’t let your child smoke.”

An ad with the same image and similar copy was banned by the Advertising Standards Authority which said the select few studies supporting PETA’s claims were too limited in scope to justify the generic claim.

The Grocer reports some of the studies cited by PETA didn’t even consider meat consumption, focusing instead on the effects of a vegetarian diet on health.

In its new billboard, PETA alters its message to target bacon, sausage and other processed meats.

The new ad will run in Liverpool, England like the original banned version.

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Florida  |  July, 24, 2013 at 03:48 PM

PETA is nothing more than a bunch of DOG killers and geedy pigs that probably pocket a large portion or any donations.

July, 24, 2013 at 04:11 PM

I do believe that stupidity is also terminal - - - perhaps PETA might be willing to take on the task of getting that to be illegal?

David Cooper    
Erath, La.  |  July, 25, 2013 at 12:39 PM

I believe the bible actually says many, many times that God put animals, beef included, on the earth for man's consumption. That is good enough for me. I think PETA members have overestimated their influence and like the article says, I cannot recall any major or even minor accomplishment that can be attributed to this organization.

New York  |  August, 26, 2013 at 07:16 AM

PETA , stands for P-people E-eating T-tasty A-animals

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