Culver’s isn’t being quiet about how it feels about the nation’s farmers and ranchers, and in its efforts to thank these hard-working Americans, the company has encouraged consumers to step up, too.
Since announcing its campaign in July, thousands of digital messages have been left for ag producers on Culver’s Facebook page, and even more have been left at the 485 Culver’s restaurants. With six weeks left in the campaign, thousands more will likely be added to thank everyone from the ranchers on the Great Plains to the dairy farmers in Wisconsin.
The company has pledged to donate $1 to the National FFA Organization for each thank you note submitted – up to $50,000.
Even children can help raise money for the FFA by donating the “Scoopie” tokens for their kid’s meals to the restaurant.
But the company hasn't stopped there.
At their own expense, the company has painted a message for farmers on a Wisconsin barn. As ag blogger Carrie Mess – better known as “Dairy Carrie” – pointed out to her followers, that Culver’s made sure that farmers, not Culver’s, were are the center of the tribute to farmers.
“Notice how Culver’s is on the sign and not on the barn,” Mess wrote in a blog post here. “The folks at Culver’s wanted the barn to be all about the thank you message, not the company logo.
The barn and the campaign have received plenty of attention, including many applauding the campaign.
“What a tribute to the backbone of agriculture in Wisconsin,” one Culver’s fan wrote on Culver’s Facebook page.
This is the second national promotion to benefit the FFA. In January, Dodge Ram released a Super Bowl commercial honoring farmers. The company pledged to make a donation to the FFA for every view of the "So God Made a Farmer" commercial. It took less than a week to reach 10 million views, earning the FFA a $1 million donation. Read more here.