The 60th Texas A&M Beef Cattle Short Course is scheduled Aug. 4-6 on the campus of Texas A&M University. Multiple sessions throughout the three-day event will focus on beef cattle production, management, market outlook and the future of the industry.

60th Texas A&M Beef Cattle Short Course Aug. 4-6

During the general session scheduled for 1:30 p.m. Aug. 4 at Rudder Auditorium, speakers are:

- Dr. Sara Place, assistant professor at Oklahoma State University, will discuss sustainability in the beef industry and its implications to future beef production.

- R.C. Slocum, former Texas A&M head football coach and Central Texas rancher, will discuss winning and losing in the cattle business, giving first-hand perspectives on the challenges of ranching in today’s economic climate.

- Brian Bledsoe, meteorologist with Southern Livestock Standard, will provide a long-term weather outlook.

- Dr. Gary Smith, visiting professor in the Texas A&M department of animal science, College Station, will provide an overview of how the cattle business has changed in 25 years.

- Dr. Bill Mies, visiting professor in the Texas A&M department of animal science, will discuss future opportunities for beef producers through 2025.

The Cattleman’s College portion of the short course will feature workshops on introductory cattle production, retiring to the ranch, forage management practices, nutrition and reproduction, record keeping, genetics, purebred cattle and landowner issues.

On Aug. 6, fence building, cattle working and carcass quality demonstrations will be featured as well as a business management workshop. A complete schedule can be found online at

Follow the event on Twitter using the hashtag #BCSC2014 and follow the media blog at

For media requests, contact Blair Fannin, Texas A&M AgriLife Extension Service communications specialist, at 979-845-2259, or