Congratulations to Cattlemen's Beef Board Vice Chairman Kim Brackett, who this week was named one of the "40 Under 40" innovative leaders expected to be instrumental in helping the beef industry and agriculture, in general, meet the demand for a doubling of food production by 2050.

Beef Board Vice Chairman named one of '40 Under 40'Brackett was among the 40 chosen from more than 200 nominees for Vance Publishing's 40 Under 40 awards announced Sept. 3 -- to honor "the most innovative people in agriculture under the age of 40 for their ideas and leadership." Vance representatives said candidates were nominated because of their passion for agriculture, demonstrated involvement in the food industry, and their notable records of achievements. Winners were selected by a panel of judges representing all segments of the industry.

"We were looking to identify and recognize extraordinary individuals in agriculture, and I am confident that these Top 40 candidates do just that, said Shawn Etheridge, vice president and publishing director for Agribusiness, at Vance. "With such a broad range of high-caliber candidates, our panel of judges faced tough decisions."

"It was quite a surprise to learn I'd been nominated, let alone selected," Kim said. "It is wonderful to be recognized by my peers, and it is encouraging for the future of agriculture to see so many amazing leaders on that list."

As a cattle producer and representative for the Beef Checkoff Program, Kim said she believes it is important to be involved in mapping the course and progression of the beef industry today -- to ensure stability and prosperity of the industry she hopes someday to pass on to her children, who represent the sixth generation in the family business.

"I love this industry, as do so many of my colleagues," Kim said. "Being a cattle producer is exciting and challenging every day. Perhaps hard work is in the eye of the beholder," she added. "Riding horses, working cattle, instilling a love of ranch life in my children, and volunteering my time to CBB are all jobs I enjoy and believe are important."

In addition to running a multi-state cow-calf/stocker operation and serving as a Beef Board officer, Kim writes an award-winning blog, Beef Matters, to help give consumers a true glimpse of ranching life. She is a sought-after speaker about the checkoff and beef industry, including a presentation to Beef Board member and professor Dan Kniffen's class of college agriculture seniors at Penn State University just last week. Kim also is a past chairman, vice chairman and treasurer of the Idaho Beef Council, as well as a former chairman of its Beef Quality Assurance Advisory Board. Among her extensive list of other activities, she is a former contributing writer for Progressive Cattleman magazine; previously served as a trustee on her local school and heath boards; is a literacy tutor; volunteers at her kids' school; and enjoys riding, training dogs, gardening, reading and spending time with her family.

"Kim is the epitome of an effective industry advocate," said Beef Board CEO Polly Ruhland. "Producers and importers who invest their hard-earned dollars into the Beef Checkoff Program are blessed to have her and our other dedicated leaders making decisions that impact the future of not only the beef industry but of agriculture, in general. Congratulations to Kim for this well-deserved honor."

Another regular beef checkoff contributor, Anne Burkholder -- president of Will Feed, Inc. in Nebraska, a graduate of the Masters of Beef Advocacy program, and author of the "Feedyard Foodie" blog -- also made the list of the 40 finest. See the full list at 40 Under 40 release.

For more information about Kim and other Beef Board members visit CBB Members. For more information about you checkoff investments, visit