In case you missed it…

… Get the latest updates by “friending” MyBeefCheckoff on Facebook or following @MyBeefCheckoff on Twitter.

… It's that time again to enter the best, mouthwatering burger recipe for a chance to win the grand prize of $100,000! The contest runs April 1 – Sept. 2, 2013. Entries can be submitted at

… The beef checkoff is encouraging consumers to “Reveal Their Inner Chef” by encouraging them to submit a veal recipe at from April 1 – April 30, 2013.

Chicago Food Dialogues

The U.S. Farmers & Ranchers Alliance (USFRA), funded in part by the beef checkoff, recently announced the dates and locations for its next round of panel discussions designed to answer Americans’ questions on some of today’s most provocative issues surrounding food. The two-part series will take place in Chicago, with the first panel discussion taking place on Monday, April 22 at the BIO International Convention, and the second taking place Wednesday, June 19 at Kendall College. Additional details about The Food Dialogues: Chicago, including the names of moderators and panelists, will be released in the coming weeks.

April 22: Bio International, Chicago

The Food Dialogues: Chicago at the BIO International Convention on April 22 (1:45 p.m. – 4 p.m. CT) will focus on the impact media has on consumers’ knowledge of biotechnology (GMOs). Access will be available to non-convention attendees for the duration of the panel, so long as they are pre-registered for this panel event. To register for this event, click here.

June 19: Kendall College, Chicago

The Food Dialogues: Chicago at Kendall College on June 19 (10 a.m. to 12 p.m. CT) will focus on transparency, specifically the type of information consumers are looking for when making food purchasing decisions. Additional details, including event moderators and panelists will be announced in the coming weeks.

Both events will stream live online from Click here to learn more.

The New, Ideal On-Pack Fresh Beef Label

Today’s consumer is confused about fresh meat cuts, and as a result, they tend to purchase only the three or four cuts they are most familiar with preparing at home. This presents huge marketing potential to drive meat department sales by helping shoppers become confident about the beef and pork they purchase.

The beef checkoff, together with the National Pork Board, conducted extensive research to:

  • Understand the gaps in consumer knowledge about fresh meat cut names - Uniform Retail Meat Identity Standards, better known as URMIS
  • Determine the most effective ways to share information through a targeted redesign of on-pack labels

The findings led the industry to update the URMIS nomenclature and develop new labeling best practices to minimize consumer confusion and boost shopper confidence at the meat case.

  • 63% of consumers said they were likely to try a new cut of meat after being introduced to the new names and labels
  • 77% said they were likely to find and go to a store that had this program; 31% said they were very likely

Read more about the challenges uncovered in the research and the resulting opportunities for retailers.

Or use these instructional videos to teach your meat department and shoppers how to cut, prepare, cook and shop for beef.

American Heart Association Certifies Three More Beef Cuts

The Beef Checkoff Program announced that three additional fresh beef cuts now are certified to display the American Heart Association’s Heart-Check mark. With that, retailers have the opportunity to market a total of six different extra-lean beef items to shoppers using one of the most trusted nutrition icons on food packaging today.

The extra-lean beef cuts that meet the American Heart Association’s criteria for heart-healthy foods as part of an overall healthy dietary pattern, and are certified to display the Heart-Check mark include the following USDA Select grade cuts:

Click here to learn more!

Busting Beef Myths

A new myth response on provides consumers with information, data and resources about continuous improvements the beef industry has made in the safety arena. The myth addressed dives into the measures and monitoring processes involved in ensuring that consumers have healthy and safe beef choices available. Highlighted information includes details about government oversight and industry commitments in place to prevent foodborne illnesses. And, a new poll on the site aims to gauge reader confidence in the safety of the beef they purchase and feed to their families.

Since its launch, has drawn more than 16,000 views. The @BeefFacts Twitter handle continues to support this website via distribution of links to the content. To date, in fact, @BeefFacts tweets and retweets have generated a total of more than 2.1 million message impressions.