In case you missed it…
… Be sure to watch the MyBeefCheckoffMeeting blog for updates from the Summer Cattle Conference!
… National checkoff leaders approved a Beef Board budget of $40.7 million for Fiscal 2014, reflecting a 5.6 percent decrease from the Fiscal 2013 amended budget, amid continued tight supplies and an expected slowing of cow slaughter.
Checkoff Meetings Open to All Checkoff Investors at No Charge
Reminder to all cattle farmers, ranchers and importers: All beef checkoff meetings are open to every person who pays the checkoff. During the upcoming 2013 Cattle Industry Summer Conference, Aug. 7-10 in Denver, Colo., these meetings include meetings of the Cattlemen’s Beef Board (CBB); Federation of State Beef Councils (Federation) and joint committee meetings that include checkoff representation.
Join the F.A.R.M. Team
Every cattle producer is encouraged to be passionate and vocal in telling the story of their fellow producers across the country who work tirelessly every day to raise beef for our country. We know Americans have many questions, and some concerns, about how their food is grown and raised and, unfortunately, some of the information they read or hear might not be true. It also might be missing an important voice - ours.
Join the F.A.R.M. (Farmer and Rancher Mobilization) Team Rapid Responders to share your story. The U.S. Farmers and Ranchers Alliance (USFRA), funded in part by the beef checkoff, calls upon this group to provide real-life examples and experiences for their responses to claims on certain farming or ranching topics. You can be called on to help make sure your voice is heard and your stories are being told your way and in your own words.
F.A.R.M. Team Rapid Responders can also serve as a valuable resource to other farmers and ranchers by offering their experience, expertise and perspectives on a number of different agricultural topics.
Visit FoodDialogues.com to learn more.
Market Access Triggers Swings in Beef Variety Meat Values
Beef, it’s what’s for dinner. In the United States, when we think beef, we are likely to think of a juicy steak, a rack of ribs or our cherished hamburgers. But if you’re pulling your chair up to the dinner table elsewhere, liver may be the main course in Egypt…or tongue in Japan…or heart in Peru…or intestine in Mexico or Southeast Asia.
Rarely found on menus in the U.S., variety meat, offal or fancy meat takes many forms: kidneys, livers, stomachs, tendons, aortas, cheek meat, oxtails and more -- and these beef items are highly prized for use in international cuisine.
When does 12 percent equal 28 percent…or nearly 100 percent?
By any name, variety meat is gold to the U.S. beef industry. Total U.S. beef exports in 2012 set a new record at $5.51 billion. Beef offal represented 12.8 percent ($703.1 million) of that. It also accounted for 28.4 percent of the total volume of beef exports (709.4 million pounds). And virtually 100 percent of the U.S. livestock herd is represented in variety meat exports – some part of every animal is sold to international customers.
Maximizing Millennial Reach in the Northeast
With the recent launch of the Northeast Loves Beef Facebook page and @NortheastBeef Twitter handle, the checkoff is connecting with the largely dense millennial crowd in the Northeast region of the country. Supporting communications encourage the social-media community to “Like” each of these pages to become involved with telling the beef story. Conversations about beef’s value, taste and positive health attributes are engaging foodservice, retail, health influencers and general consumers via interactive contests and online tools to increase their love for beef!