Beef Briefs: February 2014

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In case you missed it…

… Get the latest updates by “friending” MyBeefCheckoff on Facebook or following @MyBeefCheckoff on Twitter.

… U.S. Beef Muscle Cuts Get Prime Attention at Dubai Chef Workshop

… Get to know CBB member Joe Guthrie in his interview with Cattlenetwork’s Chuck Jolley

Did you know …

… that, driven by steak, beef volume sales in foodservice increased 4 percent, or 49 million pounds, year-on-year in 2012? Steak remains king of the consumer plate, over competing proteins -- and that’s good news for producers’ bottom lines. In fact, steak  is not only what’s for dinner these days, but also for lunch, breakfast, bar menus and more, thanks to innovations perfected through your checkoff-funded culinary center and Beef Innovations Group. And while beef prices might experience seasonal fluctuation, demand for beef at all price levels remains high because your checkoff helps you keep beef products in tune with consumer demands for things like convenience, nutrition, taste, value and tenderness. Behind the numbers is a simple, timeless point:  Nothing satisfies like beef.

… that your checkoff has helped get six beef cuts approved for the American Heart Association’s Heart-Check mark, which is proven to increase consumer interest in the products. In-store sales data reveals that inclusion of the Heart-Check mark on packaging boosts incremental sales an average of 5 percent, when certified products are complemented by supporting point-of-sale and merchandising like the checkoff provides. Nearly 75 percent of shoppers say the Heart-Check mark improves the likelihood that they will purchase a product. The six beef cuts that meet the Heart Association's certification criteria  are: boneless top sirloin petite roast; top sirloin filet; top sirloin kabob; top sirloin steak; top sirloin stir-fry; bottom round steak; and sirloin tip steak.

… that your beef checkoff continues to explore, develop, and market new processing methods, cuts, and uses for the carcass? This keeps your beef “fresh and exciting” with an anticipated 20 new on-trend and ethnically diverse recipes, uses and ideas expected this fiscal year! The checkoff’s culinary team works closely with grocers, butchers, school foodservice personnel and restaurant operators to educate them about the new cuts and provide tips and tools for sharing them with consumers.

Determining What Makes Millennials Tick

Results of checkoff research conducted in late 2013 helped identify triggers to decisions by millennial parents to make health-related changes in their lifestyles and will help guide communications of beef-nutrition information in 2014. Nearly 75 percent of the more than 600 millennial respondents said they made lifestyle/health changes in the preceding six months, with the most prominent food changes focused on smaller portion sizes, healthier foods with more nutrients, and less junk food. Primary drivers for the changes included efforts to improve personal appearance, increase energy levels and feel better, in general. On an especially good note, these parents have generally positive views about beef, strongly suggesting that beef can fit into their nutritional resolutions.

 


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