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Dr. Dave Rhoda to Address Dairy Producers

The annual Dairy Producer Communications Forum and breakfast will be held during the upcoming Cattle Industry Convention. The meeting is scheduled for Friday, Feb. 8, from 7:00 a.m. to 9:00 a.m. in the Marriott Waterside Hotel, Florida Ballroom Salon IV.

This year, the checkoff will be hosting Dr. Dave Rhoda, DVM from Wisconsin, who will discuss the necessity of a "mindset shift" for dairy and veal producers in terms of vigilance on how they're using antibiotics in order to avoid cull cow and bob veal drug residues.

While preventing drug residues in milk is definitely on producers' radar screens as a result, they're also urged to step up their surveillance of antibiotics in calves they ship. The meeting is a great opportunity to learn more about how to avoid these drug residues.

To RSVP for the breakfast, please email Melissa Slagle.

Get to Know Darrel Sweet

Ranching is almost always a family business, sometimes stretching across several generations. The Sweet Ranches, operated by Cattlemen’s Beef Board (CBB) member Darrel Sweet and his wife, Karen, go back five generations with a sixth and seventh waiting in the wings. Read the full story here.

2012: A Checkoff Year in Review

As calendar year 2012 comes to a close and we reflect back on the year, it’s hard to select only a few program highlights to share because there were so many. To be brief, we bring you the Top 5:

  1. BOLD research:  Registered Dietitians and other health professionals received factual, scientifically supported beef nutrition information following the publication of the remarkable checkoff-funded Beef in an Optimal Lean Diet (BOLD) research study published in January in the American Journal of Clinical Nutrition. News of the study reached thousands of health professionals through an educational webinar about beef’s role in a heart-healthy diet.
  2. Greystone Culinary Event:  The checkoff hosted an exclusive culinary education seminar at the Culinary Institute of America at Greystone. More than 30 leading research and development chefs from nationally recognized companies attended the “beef-immersion” course and received a 360-degree education that included culinary innovation, butchering techniques, and hands-on training with alternative beef cuts.
  3. American Heart Association Certified Beef Cuts:  Food City worked with the beef checkoff to introduce four American Heart Association certified extra-lean beef cuts that meet its criteria for saturated fat and cholesterol. The four beef cuts are the Top Sirloin (select grade); Boneless Petite Roast, Filet, Kabob, and Stir-Fry.  
  4. US Beef Exports:  Central and South America have emerged as top growth markets for U.S. beef with even greater potential for the future. Working against a global market where beef imports are generally down, the Central/South America region is up sharply through the first nine months of 2012, purchasing 57.7 million pounds of U.S. beef valued at $99.2 million, increases of 36 percent in volume and 73 percent in value over last year.
  5. 2011 National Beef Quality Audit:  The National Beef Quality Audit (NBQA) is a comprehensive survey that evaluates beef industry efforts to continuously improve beef quality. Extensive enhancements were made to the 2011 NBQA design to provide the industry with direction on factors beyond the physical characteristics of beef, such as food safety, sustainability, animal well-being, and the consequences/impacts of beef production practices.

Read more here.

Checkoff Meetings Open to All

Reminder to all cattle farmers, ranchers and importers: All beef checkoff meetings are open to every person who pays the checkoff. During the upcoming 2013 Cattle Industry Conference, Feb. 6-9  in Tampa, Fla., these meetings include meetings of the Cattlemen’s Beef Board (CBB); Federation of State Beef Councils (Federation) and joint committee meetings that include checkoff representation. We've made it easy for those interested to participate.

Please email Charlotte Coates for more registration details.

Can't attend the meeting? Be sure to get the latest updates on the MyBeefCheckoff Meeting blog.