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Reminder! Checkoff Meetings Open to All Checkoff Investors at No Charge

Note to all cattle farmers, ranchers and importers: All beef checkoff meetings are open to every person who pays the checkoff, free of charge. During the upcoming 2012 Cattle Industry Summer Conference in Denver, July 25-28, this includes meetings of the Cattlemen’s Beef Board (CBB); the Federation of State Beef Councils (Federation) and joint committee meetings that include checkoff representation. We've made it easy for those interested to participate.

Click here for more registration details.

Can't attend the meeting? Be sure to sign up for the MyBeefCheckoff RSS feed to get the latest updates posted to the MyBeefCheckoff Meeting blog.

Enter Today – The Faces of Farming & Ranching

The U.S. Farmers & Ranchers Alliance (USFRA), funded in part by the beef checkoff, is looking for the “Faces of Farming and Ranching” to help put a real face on agriculture and shine a light on the heart, personalities and values that are behind today’s food. USFRA is kicking off a nationwide search of farmers and ranchers who can serve as the Faces of Farming and Ranching for a number of various national media, influencer and other public-facing opportunities.

USFRA has started a movement to bring more farmers and ranchers together to answer people’s questions about how their food is grown and raised. Many voices are leading conversations about food – and often leaving the people who grow and raise our food out. We need a national face to be part of these conversations and represent the real farmers and ranchers of America.

USFRA is looking to narrow down multiple entries to four to five standout farmers and ranchers who are proud of what they do, eager to share their stories of continuous improvement with others and are actively involved today in sharing those stories. Farmers and ranchers who raise a variety of foods differently, at differing scale and in all areas of the country are encouraged to apply as it is important to show American agriculture and all of its diversity.

Learn more here and enter today!

Producer Profile:  Don Gurtner, Indiana

Cattlemen’s Beef Board (CBB) member Don Gurtner has been a dairyman almost from the first day he donned long pants. “My grandfather had some dairy cows. He had a stroke and couldn’t milk them anymore but he wanted to keep the herd,” he said. So Don’s mother and father took a vote to decide which family member would step in and help. Don won his first election at the tender young age of 14.

Read more about Don in his interview with Cattlenetwork’s Chuck Jolley here.

Looking for Beef Backer Award Entries

The Beef Checkoff Program has issued the call for entries for the annual National Foodservice Beef Backer Awards, a prestigious national awards program that honors independent and chain restaurants that creatively promote and menu beef; and, the call for entries for the annual National Retail Beef Backer Awards, a national awards program that honors retailers that go above and beyond to market and merchandise beef to their customers. Nominate someone today!

2013 Beef Quality Assurance (BQA) Awards

Applications for the checkoff’s fifth annual National Beef Quality Assurance (BQA) Awards are now being accepted. This year we will again recognize four outstanding individuals/organizations in the following categories: Beef, Dairy, Marketer and Educator. The process for the 2013 BQA Awards has changed this year. The award applications can now be found at and must be submitted via the online forms. Award applications are due by August 10, 2012.

National Beef Ambassador Registration is OPEN!

Contestants, chaperones and guests can now register for the National Beef Ambassador competition, funded in part by the beef checkoff, scheduled for Sept. 28-30, 2012, in Sacramento, Calif. All forms are located on the NBAP website. Registrations must be received by Sept. 1.