In case you missed it…

… Get the latest updates by “friending” MyBeefCheckoff on Facebook or following @MyBeefCheckoff on Twitter.

… Beef checkoff is at the 2013 Boston Marathon!

… The new beef checkoff-funded 2012 REI Annual Update is now available.

La Tortilla Factory Promotion Starts Soon!

The checkoff will be kicking off summer grilling this year with a "Cinco de Savings" promotion, anchored around the Cinco de Mayo holiday. This promotion will feature delicious grilled steak tortillas served with La Tortilla Factory products and will offer instant savings off beef purchases.

2013 GrillMaster Experience BBQ Tour Kicks Off

The Beef Checkoff Program, in partnership with the American GrillMaster Experience, announced the kick-off of a nationwide grilling tour taking place at Sam’s Club National BBQ Tour events. Using beef grilling demonstrations, product samples, recipes and other checkoff-funded resources, the American GrillMaster Experience educates and informs consumers about the value and benefits of cooking with beef and grilling techniques.

A total of 30 events covering 25 states are slated for the 2013 tour, which runs from March to November. Events will take place at Sam’s Club® locations, as part of the Sam’s Club National BBQ Tour, which is the largest Kansas City Barbeque Society (KCBS) sanctioned competition series. The Grill Master’s samples are sourced from premium quality Sam’s Club beef, which has a 200 percent freshness guarantee.

Click here to view the GrillMaster events schedule or visit

Introducing Schmacon

The New Product Exchange forum during the Cattle Industry's Annual Convention and Trade Show in Tampa Bay, Florida on February 6 showcased a new beef product from Schmaltz Retail Products, LLC. The product, Schmacon™, is a new patent pending product/process made from beef and offers flavor, convenience and nutrition advantages.

2013 Beef Industry Safety Summit 

The Beef Industry Safety Summit continues its effort to bring industry leaders and safety professionals together from all sectors of the beef production, processing and marketing chain to focus on strategies to improve beef safety. The 2013 Summit is fast-approaching and registration for the event is now open. The Summit will be held March 13-15 in Dallas, Texas, and the program is one that you do not want to miss.

Visit for more information.

NEW! CattleFax App Offers Info at Your Fingertips

A new mobile app featuring industry news, market information, futures markets, weather and animal health information was released during the recent Cattle Industry Convention.

The CF Mobile app, developed by CattleFax and sponsored by Zoetis, is available from iTunes, GooglePlay and

As a special offer, anyone downloading the app in February will receive complimentary access to all CF Mobile features during the month simply by providing an e-mail address.

Those interested in becoming a CattleFax member and gaining access to this additional content can join via the app or by calling 800-825-7525.Read more.

Meet Beef Board Member Perry Owens, Kansas

Catching Perry Owens on his cell phone as he traveled down the interstate, I asked him about cattle. He was somewhere near Minneapolis, Kansas, on his way to his youngest daughter Jacee’s high school basketball game the night before he left for the Cattle Industry Convention in Tampa.

Read the full story here.