Did you know ... Since April 2014, the new checkoff digital advertising campaign has motivated over 1,700,000 consumers to visit the checkoff’s “Beef. It’s What’s For Dinner.” website, viewing over 3,500,000 web pages worth of beef tips, cooking techniques, nutritional information and delicious recipes. This marks a dramatic increase in visitors to the site, rising 360% in terms of number of consumers and pages viewed compared to FY13 figures. As a result, the website is now the checkoff’s most important avenue for disseminating beef info and recipes directly to consumers. Visit beefitswhatsfordinner.com to see the depth of beef-related information that these consumers are accessing to help ensure them a great beef eating experience, each and every time. To learn more about your beef checkoff investment, visit MyBeefCheckoff.com.
Did you know ... In a social media landscape where there is competing ‘noise’ consumers have to navigate every day, the checkoff’s digital advertising campaign has reached consumers with beef checkoff information like never before! Through a paid social media advertising campaign over the last five months, the checkoff has driven more than 1 million social engagements including likes, shares, comments and retweets on the “Beef. It’s What’s For Dinner.” Facebook and Twitter pages. Social advertising also contributed to more than 450,000 Facebook users engaging with beef checkoff content and recipes as well as drove more than 14,000 interactions on Twitter. Continuing to reach consumers through social media keeps beef top-of-mind and gives the checkoff a daily touch point to inspire consumers to purchase, prepare and enjoy beef more. To learn more about your beef checkoff investment, visit MyBeefCheckoff.com.
Did you know ... Millions of consumers gained valuable beef preparation tips and techniques on how to use beef in new, unexpected and appealing ways via a series of new online videos. Recent market research among Millennial consumers concluded that the new videos delivered beef’s ease, taste and health within a “fresh, modern and highly appealing” package, working hard to improve beef perceptions along the way. The “no-recipe recipe” videos showcased beef in its best light, in meals such as Stir-Fry, Burgers, Grilled Steak, Steak Salad and Steak Tacos, showing the variety of nutritious and delicious “family favorite” ideas that are so simple, anyone can prepare them. As consumers continue to look online for inspiration and “how-to” content, video represents one of the checkoff’s best ways to inspire consumer beef trial and usage. Check out the new videos at beefitswhatsfordinner.com. To learn more about your beef checkoff investment, visit MyBeefCheckoff.com.