WHAT:  The beef checkoff is participating in its sixth John Hancock Sports & Fitness Expo Boston Marathon Weekend® to educate runners and spectators to “protein up” and live vibrantly with lean beef. Healthy lean beef meals provide nutrients such as protein, iron, B-vitamins and essential amino acids to maximize performance and recovery for athletes to be at the top of their game.

In addition to lean beef’s nutrient powerhouse, research shows that daily lean beef consumption can be part of a diet that promotes heart health. Beef in an Optimal Lean Diet (BOLD), a study published in the American Journal of Clinical Nutrition shows that beef can play a beneficial role in a cholesterol-lowering diet. The study found that diets including lean beef every day are as effective in lowering total and LDL “bad” cholesterol as the gold standard of heart-healthy diets (DASH, Dietary Approaches to Stop Hypertension).

Booth Highlights

The beef checkoff will be at the Sports & Fitness Expo Friday, April 12 – Sunday, April 14 sampling 90% lean beef snack sticks to refuel after the race; offering a runners prize basket, and distributing make-your-own cheer cards to encourage Marathon participants race day. National Beef Ambassadors will also be on-site to offer easy ways to incorporate lean beef into the daily diet.

Visit www.nebpi.org for more information on how to fuel up with lean beef including recipes, nutrition information, meal suggestions and details on Team BEEF, a group of runners from across the country, who will be participating in the Marathon fueled by beef. Follow us on Twitter #pabeef. The first 50 attendees (each expo day) to tweet #fuelupwithbeef will receive an “I Love Beef” cowbell.


2013 John Hancock Sports & Fitness Expo, Booth #1726

John B. Hynes Convention Center

Level 2- Exhibit Halls C & D and

900 Boylston Street

Boston, MA, 02115


Boston Marathon Weekend®

Friday, April 12, 2:00 p.m. – 7:00 p.m.

Saturday, April 13, 9:00 a.m. – 6:00 p.m.

Sunday, April 14, 9:00 a.m. – 6:00 p.m.