Although beef producers may know something about the work the Beef Checkoff Program does to build beef demand, there are still many who may not see how checkoff programs impact their livelihood. One young leader in the beef industry is convinced of the value the beef checkoff has to the future of her ranch, as Brian Baxter reports.

Whether she's on horseback moving cattle, writing a blog on her computer, wrangling her four kids or working alongside her husband, Ira, Kim Brackett is one busy rancher.