When Beef Marketing Group (BMG) launched their Progressive Beef program 13 years ago, their immediate goal was to improve food safety in their member feedyards, and therefore in the resulting beef products. Soon the program expanded to cover other issues such as resource use, sustainability and animal welfare, by setting up standard, audit-friendly practices all yards could follow.
John Butler, BMG’s CEO, takes satisfaction in noting that packers are beginning to institute programs similar to their Progressive Beef. “They’re asking for verified things like animal care practices and transportation practices,” Butler says. “That’s the same kind of thinking, and shows that Progressive Beef is a good step in the right direction.”
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