When Beef Marketing Group (BMG) started their Progressive Beef program across its member feedyards 13 years ago, the focus was on improving food safety. Over the years, Progressive Beef grew and expanded, including other issues of consumers interest, such as animal welfare, resource use and sustainability, setting up standardized practices for member yards to follow. But finding a way to pay for the program was always a challenge.
“We talked to everyone,” says Lee Borck, BMG’s chairman of the board. “The same line kept coming back: ‘You’re doing a very good thing, but unless you’ve got enough product to supply 100% of our needs, we can’t say half our food is safe — what would that say about the other half?”
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