1. A newly released study titled _______________ , was commissioned by the Beef Checkoff Program to summarize the current knowledge of consumer demand for beef and identify the best opportunities for the industry to influence demand positively.


2. According to the report, the most important demand drivers on which the beef industry should focus are price, food safety and ____.

A. Recipe recommendations
B. Availability
C. Product quality
D. Preparation time


3. One of the authors of the report is Dr. Glynn Tonsor, associate professor of livestock marketing, both at _________

A. University of Nebraska
B. University of Missouri
C. Oklahoma State University
D. Kansas State University


Answers to May Beef Quiz

Please include Full Name and Address in Email.

Email All Answers To: bwessler@cattlenetwork.com

All correct answers will be placed into a drawing. One name will be drawn to receive a prize pack courtesy of the Beef Checkoff.

Beef Quiz: Growing beef demand