Building on the popular educational platform, the checkoff will launch a new Beef Heritage game, celebrating how producers care for animals, care for the land and provide quality beef products using a variety of production methods.

Other platform details include a volunteer kit, containing resources to conduct beef literacy classroom visits and activities; a second My American Farm game, emphasizing nutrition and health benefits of beef products; a mobile application featuring both new beef games; and, a new Beef Ag Mag elementary school reader, targeting parents, teachers and families of young learners.

To learn more about your beef checkoff investment, visit