Bock & Associates has joined the Vance Protein sales team, providing account management and advertising sales expertise for the porkNetwork, Drovers/CattleNetwork, Dairy Herd Management and Bovine Veterinarian brands effective July 1.

Bock & Associates has an extensive background in the livestock market, most recently representing BEEF and National Hog Farmer publications. Bock & Associates will be assigned specific advertising and agency accounts, supplementing the existing Vance sales team that includes Eloise Seaman, Annie McCullough, Tom Hudson and Rick Patton, Business Development Lead for the Protein Division.

In addition to their extensive livestock background, Bock & Associates brings a proven track record of success in numerous other agricultural markets serving as one of the industry’s most respected rep firms. “I’m delighted to partner with the Bock & Associates team. They are true professionals and have consistently proven their ability to listen to the customer, identify marketing communications tactics that fit the customer’s strategies, and implement. This addition of the Bock team will further enhance many of the improvements we’re planning in the livestock segment” Patton said.

Tom Bock, President of Bock & Associates added, “We are very excited to be a part of the changes taking place at Vance. We have great confidence in the new leadership provided by Rick Patton and Shawn Etheridge and we’re eager to use our knowledge and passion for Ag to help the Vance Sales Team and our clients.”

Representing Bock & Associates on the Vance Protein titles will be Peter Rupert and Leah Mindemann.

Peter has over 21 years of experience in the ag industry and 12 years with Bock & Associates, providing advertising sales/account management. Peter is a graduate of the University of Minnesota, College of Agriculture and earned an MBA from the University of St. Thomas.  Peter is active with his family’s farm and will be located in the Minneapolis area.

Leah has over 11 years of sales experience, including 6 years with Bock & Associates.  Leah is a graduate of the University of Wisconsin - Madison, owns a cattle & grain farm with her husband and will be located in the Milwaukee area.