DENVER (Feb. 23, 2012) —Furniture Row Racing announced today that Boehringer Ingelheim Vetmedica, Inc. (BIVI) has signed a letter of intent to develop a business plan of becoming a partner with the NASCAR team's Farm American program for the 2013 season.
Furniture Row Racing created the Farm American program in 2010, an initiative to bring awareness to the importance of keeping America's food supply produced in the United States.
Over the past 25 years, Boehringer Ingelheim Vetmedica, Inc., an animal health company with U.S. headquarters in St. Joseph, Mo., has supported its growth through research and development of innovative products for the livestock, equine and companion animal markets. Innovation and research are the keys to BIVI success.
"There has never been a better time to show support for American Agriculture. It is a strong, vibrant business that consumers need to know more about – that’s why we’re so honored to work with Furniture Row Racing to develop a plan on becoming a Farm American partner in 2013," said Colin Meyers, Executive Director, U.S. Cattle Business at Boehringer Ingelheim Vetmedica, Inc.
BIVI’s cattle division introduced a new way of thinking this year, Prevention Works. A partnership with Farm American enhances this industry commitment.
"The unique opportunity offered with Farm American will allow us to support consumer agriculture education that is so vital today," added Meyers. "Our Prevention Works focus is an animal health philosophy that is better for the animal, better for the producer, and better for the consumer."
Joe Garone, general manager of the Denver-based Furniture Row Racing, is equally excited about establishing a partnership with BIVI.
"We are thrilled that a world-class company like Boehringer Ingelheim Vetmedica, Inc. has shown an interest in becoming a 2013 partner with our Farm American program, which continues to attract attention in the agriculture community," said Joe Garone, general manager of Furniture Row racing. "The staffs from both Furniture Row Racing and Boehringer Ingelheim Vetmedica are excited about working together to develop a strategic plan to further the important work of Farm American."