Reynoldsburg, Ohio — Neal Smith, Chief Executive Officer of the American Jersey Cattle Association and National All-Jersey Inc., today announced the hiring of Brad Barham, Calhoun, Tenn., as Business Development Specialist, effective January 1, 2012.
In this newly created position, Barham will market and provide customer support for internet-based Herd Services, genomic testing services and young sire development programs, in addition to seeking new domestic and international business for the USJersey organizations. He will be based in the headquarters offices in Reynoldsburg, Ohio.
“Services like JerseyMate™, Jersey Link, Herd View and genotyping are essential tools for the progressive Jersey business owner,” said the Jersey CEO. “We are committed to providing effective support for those services, using customer feedback to improve them, and also developing new services to meet the needs of Jersey owners.
“Brad is an energetic, personable young man who brings hands-on dairy experience and an education in finance and business administration to this position,” Smith continued. “He has a keen interest in Jersey genetics and marketing, and is committed to our core goal of making the Jersey dairy businesses more profitable.”
Barham received a Bachelor’s degree in business administration from Tennessee Wesleyan College in May of 2010, and was selected by the faculty to receive the Townsend Award for all-around excellence among members of the graduating class. A scholarship basketball player and Dean’s List student, Brad was inducted into the Alpha Chi academic honor society in 2009 and was one of 94 national Daktronics-NAIA Scholar Athletes in 2010.
Over the past decade, Brad has been genetic and reproduction manager at Barham Jersey Farm, a 210-cow Registered Jersey™ herd enrolled on the AJCA REAP program and member of Dixieland Jersey Sires Inc. He has negotiated more than 30 contracts with eight A.I. organizations in the last two years, facilitated early adoption of genomic testing in the herd, and coordinates its embryo transfer program. Brad was also instrumental in the creation of the Bar-Berry partnership with Berry College, Mt. Berry, Ga., and securing A.I. contracts for the college Jersey dairy.
Barham was selected for the inaugural class of Jersey Youth Academy (2009). He was the ninth-high individual overall, and fourth in Jerseys, at the 2004 National 4-H Dairy Cattle Judging Contest. He was also an intern at ABS Global, Inc., acquiring training in marketing, sales, and reproductive technologies.
For the past year, he has worked as retail sales representative with Verizon Wireless, earning numerous recognitions for sales and overall performance.
The American Jersey Cattle Association, organized in 1868, maintains identification and performance records for dairy herd owners and provides services that support genetic improvement and greater profitability through increasing the value of and demand for Registered Jersey™ cattle and genetics. Since 1957, National All-Jersey Inc. has served Jersey owners by promoting the increased production and sale of Jersey milk and milk products. Visit USJersey.com for more information about AJCA and NAJ programs and services, or follow the news feed at facebook.com/USJersey.