Cargill’s Wichita-based beef business is sponsoring “Help a Hero Come Home,” via a ground beef initiative designed to raise money and awareness for Homes for Our Troops. More than 1,600 U.S. military veterans have incurred life-altering combat injuries during Operation Iraqi Freedom, Operation New Dawn and Operation Enduring Freedom, requiring specially adapted homes. Homes for Our Troops, a 501(c)3, non-profit, charitable organization created in 2004, has built more than 130 homes in 35 states and now builds approximately 40 houses annually.
This Cargill ground beef initiative will include in-store ground beef promotions and burger grilling events throughout the United States over the next 12 months. Funds raised from various activities will be used for materials and labor to build homes that will be provided to qualifying injured veterans at no cost.
Cargill beef retailers will have the opportunity to display point-of-sale materials in support of the program, including posters, signage, on-pack stickers applied to ground beef products, checkout lane donation forms and regionally tailored handouts.
Additional promotional elements will include a special paint scheme on the No.6 Cargill Beef Ford Mustang driven by Fenway Racing’s Trevor Bayne on June 28, 2013, in the NASCAR Nationwide Series race at the Kentucky Speedway. There will also be a dedicated website – HelpAHero.com – that will provide more information on Homes for Our Troops and its mission, in addition to instructions regarding how to make a donation.
“We appreciate and salute those service members who have served our nation to promote liberty and defend freedom in faraway places,” said Katie Blick-White, associate brand manager for Cargill Beef in Wichita. “We believe all veterans should be supported and acknowledged for the sacrifices they have made, and through this initiative we are delighted to be part of an effort to provide deserving military heroes with a place they can call home for themselves and their families.”