Chevrolet shows the romantic side of cattle breeding in a 60-second commercial set to air in the first quarter of the Super Bowl this Sunday.

The ad starts with a hard-working feel similar to previous ads for Chevy trucks, but in typical Super Bowl fashion takes a light-hearted twist as “You Sexy Thing” starts playing with a shot of a Hereford bull introduced as “a very eligible bachelor.”

Chevy gives stud bull swagger in Super Bowl ad The ad goes on to show herd rebuilding in on the mind of at least one cattle producer as he backs up the trailer and opens the gate to introduce the stud to four "ladies."

The commercial, titled “Romance,” promotes the new 2015 Sliverado HD.