Demand is pushing prices as cattle producers work to rebuild the cow herds – making for some heavy investments to be made.

“If people are going to make an investment, they want to be sure they’re getting the most for their money, to truly understand what the level of genetics are for things like calving ease, growth, carcass traits and fertility as well,” says newly hired president of Angus Genetics Inc. (AGI) and Association director of performance programs Dan Moser.

According to Moser, seedstock producers are the drivers of the quality throughout all chains within the cattle industry, bringing opportunity and responsibility to supplying their customers with a quality product. Through the utilization of genomic technology, Moser says seedstock producers have all the available tools to find the right animals for the production environments of their customers.

“The environmental variation in beef production throughout this country is huge. There is not one particular animal or bloodline that will match every production environment. We’re seeing more differentiation in terms of unique products with certain characteristics,” says Moser. “I think the opportunity is there for seedstock producers to connect with their commercial customers and find out what their needs are. This can be done through the tools AGI provides to pinpoint genetics to meet needs, and then provide opportunities for their commercial producers by having superior carcass traits, feed efficiency and similar traits that will drive the demand and more profitability for those commercial producers.”

With the right genetics and quality standards, cattle feeders may qualify for the Certified Angus Beef program, one of the industry’s most successful branded beef programs.

“The Angus genetics in cattle can help supply the Certified Angus Beef Program, which is the greatest success in terms of branded beef that the industry has ever seen,” he says. “That’s really driven the demand for Angus cattle, but it’s created opportunities for premiums for black cattle that meet and exceed consumer expectations of meat quality.”

Moser, who has a long resume of working within different segments of genetic-evaluation and research within the beef industry, will help lead the American Angus Association in genetic research, along with further development in genomic-enhanced evaluation tools.