Kansas rancher Derek Klingenberg may be best known for his ag parodies, including “Do You Want to Drive My Tractor,” and “#WeAreFarming,”but his latest non-parody creation has still managed to garner a lot of attention from inside and outside the industry.

On Sunday, his video was uploaded to YouTube and shared through social media. In the video, Klingenberg attracts a herd of 350 heifers by playing Lorde’s “Royals” on his trombone. At first glance, he’s just a rancher sitting in a lawn chair playing to an empty field. Within a minute or so, one or two of the heifers begin to appear on the horizon.

Before long, the entire herd has crowded around. Click the video above to see the full clip.  

The clip, albeit interesting, normally wouldn’t even make it to the non-ag audience. But then Ellen DeGeneres stepped in.

Now the video has more than 1 million views and growing.