For the fourth consecutive year, the U.S. Meat Export Federation (USMEF) will help connect buyers and sellers of U.S. beef, pork and lamb products at the USMEF Latin American Product Showcase. This year’s event is set for July 16 and 17 in Lima, Peru.
The showcase has been a big success for U.S. meat suppliers seeking to grow their presence in Central American markets such as Guatemala, Panama, Honduras, El Salvador and Costa Rica. The Pacific corridor of South America is also a rapidly growing destination for U.S. meat, with buyers attending from Chile, Peru, Colombia and Ecuador.
Gerardo Rodriguez, USMEF director of trade development for Central America and the Dominican Republic, discusses the history of the USMEF Latin American Product Showcase. The inaugural event was held in 2011 in Panama City, generating significant interest among U.S. exporters and Latin American buyers. The showcase continued to grow in 2012 and 2013, with events held in Bogota, Colombia, and Antigua, Guatemala. While Panama and Colombia were initially chosen because of new free trade agreements with the United States, the showcase continues to gain momentum with buyers from throughout the region.
Jessica Julca, USMEF South America representative, also comments on how the showcase has helped educate Latin American buyers on the quality of U.S. meat and the wide range products available.