Beef Sustainability is a major topic for everybody in the beef industry. As the global population increases, beef producers, processors and retailers are asking for talking points and information on how the industry can provide sufficient safe, nutritious affordable beef to sustain future requirements while reducing environmental impact. Given the constant challenge from anti animal-agriculture groups who oppose modern food production practices without any scientific background or reasoning, the industry has to move the message forward with strength and consistency. On March 14, Drovers CattleNetwork will host a live Beef Sustainability webinar that will provide viewers with information, data and talking points with which to combat these challenges.

The goal is to provide producers, veterinarians, nutritionists and other allied beef industry associates with talking points to help spread the word on current trends and knowledge of Beef Sustainability. Jude Capper and Frank Mitloehner will present. Mitloehner will give a global overview of the situation with Capper following up with the details in the beef industry 30 years ago to 30 years from now.

What you'll learn:

  • Global demand issues
  • Pressures on our eco system and need for better efficiencies
  • Campaigns such as "Meatless Mondays" are not an effective method of reducing carbon footprints
  • Productivity gains in the US beef industry have considerably reduced resource use and carbon emissions over the past 30 years
  • Every production system has a valid niche, yet less productive systems have a greater impact on the environment
  • Essential to use sound science rather than intuitive perceptions to assess environmental impact
  • Talking points for all producers
  • Define sustainability under the framework of THE TRIPLE BOTTOM LINE

Who should attend:

  • Beef producers (all herd sizes)
  • Veterinarians (all bovine)
  • Nutritionists
  • Allied beef industry associates including marketing, edu, government and associations



Register Now




Frank M. Mitloehner
Associate Professor and Air Quality Extension Specialist, Department of Animal Science, University of California Davis

Frank Mitloehner, PhD., serves as Associate Professor and Air Quality Cooperative Extension Specialist in the Department of Animal Science at the University of California-Davis. His current research activities are in the area of air emission estimates from dairies and other Agricultural sources and emission mitigation (focus on volatile organic compounds, ammonia, and particulate matter). His extension efforts are largely related to teaching farmers and dairymen air quality related information and assisting them in air quality compliance issues. He also serves as director for the Agricultural Air Quality Center at UC Davis.

Jude L. Capper
Assistant Professor of Dairy Science in the Department of Animal Science at Washington State University

Jude L. Capper, Ph.D. is an Assistant Professor of Dairy Science in the Department of Animal Sciences at Washington State University. Born in the UK, she undertook her undergraduate and graduate degrees at Harper Adams University College (UK) before doing post-doctoral research at Cornell University. Her current position is split between teaching, extension and research, with her research focusing on modeling the environmental impact of livestock production systems. Current research includes comparisons of historical and modern production practices in dairy and beef industries; and the effect of technology use and management practices upon environmental impact.



John Maday
Managing Editor,
Drovers CattleNetwork