New Research Helps Us “Crack the Millennial Code”
- Producers looking for practical social media outreach tips and tricks
- Corporate communications executives and influencers looking for ground-breaking research on millennial food trends
- Anyone interested in the future of food production.
In America today there are over 76 million “Millennials” (the generation born between 1980-2000’s) who are challenging those who raise, grow, and sell the food they purchase to become transparent and responsive to a social responsible food movement. With a purchasing power beginning to rise and strong engagement in social media, the Millennial generation is undoubtedly a generation that the animal agriculture industry must become engaged with.
In anticipation of the Animal Agriculture Alliance Annual Stakeholder Summit, “Cracking the Millennial Code” on May 8-9th, 2014: gain a sneak peak with this informative webinar.
By attending this webinar, you will:
• Examine hot-button issues through the eyes of a millennial blogger;
• Learn how to engage outside the “ag bubble” and become transparent, and;
• Examine focused research presented by one national animal agriculture organization on Millennial buying preferences and food trends.
This webinar will give attendees an opportunity to gain new communication insight into millennials focused on agriculture hot issues (pain management, sustainability, antibiotics); and ultimately provide new ideas on how to engage millennials in this era of social responsibility.
Communications Director | Animal Agriculture Alliance
Emily Meredith serves as the Communications Director for the Alliance and manages all aspects of the communications strategy. She is responsible for the Issues Management Committee and coordinating effective responses to the issues of the industry.
Manager of Food Chain Outreach | National Pork Board
Angela Anderson is Manager of Food Chain Outreach for the National Pork Board. In that capacity, she supports the effort to strengthen collaboration with food chain partners on behalf of the Pork Checkoff. Her responsibilities include regular dissemination of pork industry advancements to retail and food service companies, packers, processors and allied industry organizations.
Anderson graduated from Iowa State University in 2005 with a bachelor’s degree in public service and administration in agriculture. She received a master of arts in educational leadership and policy at the University of Minnesota in 2009.
Nicole Patterson is an advocate for agriculture by trade and a farmer by heart. Patterson grew up in a small town in northern Iowa, where her passion for both agriculture and rural life was ignited. This spring, she will obtain a Bachelor of Science degree in Agricultural Education with a focus on communications from Iowa State University. Patterson is a former FFA state officer, and volunteer with the Iowa Food and Family Project and CommonGround Iowa. She started blogging in September 2013 and has written about several hot topics in agriculture and has been featured in Huffington Post. Following graduation, she plans to continue on her life’s journey as she marries her farmer and together she will continue to embrace, and celebrate, life in rural Iowa.