For a second year, your checkoff-funded Beef Quality Assurance (BQA) program is giving you the chance to become certified for free thanks to a partnership with Boehringer Ingelheim Vetmedica, Inc. and the Beef Cattle Institute housed at Kansas State University. The cost of BQA certification is normally $25 to $50; however, from Feb. 3, through April 15, 2014, Boehringer Ingelheim will defray the cost of the certification or recertification, making it free. Ryan Ruppert, senior director of Beef Quality Assurance, tells us why BQA is “the right thing to do”.