Three Kansas brothers took on PSY’s popular “Gangnam Style” song with their agriculture-centered parody, “Farming Style.” As it turns out, fans love it and are returning to the Peterson brothers for more galloping and on-the-farm fun.
In just 13 days, “Farming Style” has been seen more than 10 million times on YouTube, surpassing the brothers’ last hit – “I’m Farming and I Grow it” – by at least 2 million.
As one editorial from The Topeka (Kan.) Capital-Journal stated, “Who needs Gangnam; we’ve got ‘Farmer Style!’”
CNBC reports that the video has helped put family farms and agriculture back on the “digital map” and has transformed the trio into unofficial agriculture ambassadors who can help bridge the gap between consumers and farming.
"The goal was to shed some light on who we really were and how hard we work to feed the world," Greg Peterson, one of the stars of the video, talk CNBC. "Big cities are just far removed from where food comes from."
Recent on-the-street interviews conducted by the America’s Farmers campaign reiterate Peterson’s concerns that many Americans are too removed from food production. Many of the consumers questioned by the campaign were unaware of many agriculture facts, including how many people one American farmer feeds (155) and how many jobs are supported by the farming industry (24 million). Watch the video here.