The Beef Checkoff Program is pleased to announce its support for a new AtlanticLive program in Washington, D.C., on Thursday, Oct.13 from 8:30 - 11:15 a.m. Eastern Time, at the Newseum. The discussion—“Feeding Future Generations: Supporting Sustainable Global Food Production”—will bring together a panel of experts for open discussion about how to raise nutritious food for a growing population with limited resources.
The event will include a keynote address by Dan Glickman, former secretary of agriculture, followed by a panel discussion with food security and environmental experts, and a cattle producer. Panelists include: Tony Hall, executive director, Alliance to End Hunger and U.S. ambassador to the United Nations Food and Agriculture Organization; Suzy Friedman, deputy director, Working Lands, Environmental Defense Fund; and Steve Foglesong, cattle producer, Black Gold Ranch. In addition, Richard Gebhart, Oklahoma cattleman, University of Tulsa professor and vice chairman of the checkoff's Joint Issues Management Subcommittee, will provide opening remarks about the beef industry’s commitment to raising nutritious food for a growing population.
The target audience for the panel is Millennials (born between 1980 and 2005), whom beef checkoff research shows are more concerned with many social issues involved with raising food today.
A good mix of more than 100 thought leaders and Millennials are scheduled to attend. The panel can be viewed via live-streaming on AtlanticLive’s website and ExploreBeef.org so that you can watch the discussion. We encourage you to host “viewing parties” of the discussion and/or participate remotely by "Tweeting" in your questions. You can submit questions during the conversation to the AtlanticLIVE Twitter feed, or follow the conversation on Twitter with the #AtlanticFFG hashtag.
For more information about the beef checkoff, visit MyBeefCheckoff.com.