The story of Florida’s cattle ranches is one that spans 500 years and across multiple generations. During the past decade, one unusual tool being used to help tell the story of Florida’s cattle ranches and the critical role they play in preserving Florida’s environmental, agricultural and cultural heritage has been through the production of the award-winning Florida Ranches Calendar. This year marks the tenth anniversary since the first printing of the calendar, produced locally by The Firefly Group, a Palm City-based public relations firm.

The calendar uses captivating and powerful photographic images from photojournalist and eighth-generation Floridian Carlton Ward Jr. to tell the story of Florida’s cattle industry, showcase a diversity of ranches, and pay tribute to their outstanding conservation efforts.

“It has been a great privilege to photograph Florida ranches for the past ten years in an effort to raise visibility of a five-hundred-year-old tradition that encompasses nearly a fifth of our state’s land, protects critical wildlife habitat for dozens of endangered species, sustains the headwaters of most of our rivers and estuaries, yet remains little known to the 20-million people who call Florida home,” said Carlton Ward Jr. “Florida’s population has grown from 16 million to 20 million people since I started photographing ranches here in 2006.”

This year’s theme is “the legacy of Florida’s water and land.” The goal is to educate the public about the importance of Florida’s ranches and the legacy of environmental stewardship of landowners who are protecting and improving the health of our waterways and natural habitats for the benefit of future generations. In addition to spectacular photos of Florida ranches, the calendar also includes forewords from Alto “Bud” Adams, Jr. and Florida Commissioner of Agriculture Adam Putnam. “Florida's farmers and ranchers have not only fueled our people and economy for the past five centuries, they have proven to be responsible and innovative stewards of our land,” Putnam said.

With the holidays approaching, the Florida Ranches Calendar would make a great gift. It is now on sale for $15. Bulk order discounts and non-profit fundraising rates are also available. To order a calendar online, go to For more information, contact The Firefly Group at 772-287-5272 or


Additional facts about the Florida Ranches Calendar:

Ranches featured:


  • Adams Ranch
  • Adena Springs Ranch
  • Black Boar Ranch
  • Buck Island Ranch
  • Goodno Ranch
  • K-Bar Ranch
  • Stage Coach Ranch
  • Quail Creek Ranch
  • Santa Fe River Ranch
  • Siboney Ranch
  • Strickland Ranch




The Florida Ranches Calendar has won numerous regional and statewide Image Awards from the Florida Public Relations Association as well as Gold ADDYs and a Best in Show from the Advertising Federation.


Partners & Sponsors:

The 2015 Florida Ranches Calendar is a collaborative partnership between the Florida Cattlemen’s Association and The Florida Department of Agriculture and Consumer Services, the major underwriters of the calendar, along with Family Lands Remembered, Adams Ranch and The Firefly Group. The calendar also receives diverse support from ranches, environmental organizations, businesses involved with land planning, and many agricultural-related companies.


Sponsors include:

 Adams Ranch; AgAmerica Lending; Audubon Florida; CenterState Bank; Dean, Mead, Edgerton and Bloodworth; Everglades and Fort Pierce Farm Equipment; Family Lands Remembered; Flatwoods Consulting Group; Florida Cattlemen’s Association; Florida Cattlemen’s Foundation; Florida Crystals; Florida Department of Agriculture and Consumer Services; Holland and Knight; Kimley-Horn; Kitson and Partners; Northstar Geomatics; The Milcor Group; The National Wild Turkey Federation; The National Wildlife Refuge Association; The Nature Conservancy; Cardno Entrix; Florida Agritourism Association; The Andersons Plant Nutrient Group; SandScrub Ranch; Ampersand Shirt Shack; FPL; The Seminole Tribe of Florida; Deseret Cattle and Citrus; The Conservation Trust of Florida; Russakis Citrus Management; Big Red Tomato Packers; Venture 4; and Strickland Ranch.