KANSAS CITY, Mo. ­­­— Hen House Markets — a high-quality focused, upscale supermarket located in Kansas City — is the longest-running customer of Certified Hereford Beef (CHB®) in the country.

During the American Hereford Association (AHA) Annual Meeting Saturday, Nov. 3, in Kansas City, Mo., Hen House Markets was presented a Food Industry Innovator Recognition.

“The American Hereford Association is grateful to Hen House Markets for its loyalty and innovative marketing efforts that have helped grow national recognition for the brand,” says Dale Micheli, AHA Board member and CHB LLC president from Ft. Bridger, Wyo.

Owned and operated by the Ball family, Hen House Markets has made CHB the focus of its meat department and a household name in the Kansas City market since 1998.

“We’re all about Hereford beef,” said Jon Wissman, Hen House Markets director of meat operations, during the award presentation. “We’ve built our meat department image around Certified Hereford Beef and we plan to continue to grow our company with you. Thank you for producing such a fantastic product.”

Throughout the 14 years of promoting CHB, the partnership between Hen House and the Hereford industry has driven beef sales of more than 20 million lb.