JoAnn Alumbaugh joins Vance Publishing Corporation as Editor and Brand Champion of PorkNetwork on Jan. 18.
The PorkNetwork brand, formerly Pork magazine, has a new design and new focus in 2013 based on in-depth research conducted among the largest pork producers and contract growers. Pork Network’s print publication, e-newsletters and website serving the pork industry and business affiliates will reflect the direct feedback of the market. The new approach delivers more business solutions for pork producers and focuses on animal production and management; markets; operation management; and social issues linked to consumer understanding.
“JoAnn will oversee our position in the pork market as we bring an exciting new dimension to the industry,” said Vance Publishing Editorial Director for Agribusiness Greg Johnson. “Her experience and credibility in agriculture, specifically in the pork industry, will be extremely valuable as we expand and enhance our position as the leading information provider for pork producers.”
Alumbaugh has a proven track record in communications, marketing and editorial management. She was an Executive Editor at Farm Progress Publications, where she had responsibility for some of the company’s largest publications, including Nebraska Farmer, Kansas Farmer and Missouri Ruralist. In addition, she served as editor of The Hog Producer, which appeared in all Farm Progress publications. Alumbaugh also served as Director of Communications for Farms.com, where she managed the company’s online presence, U.S. industry outreach and custom publishing enterprises.
Immediately prior to joining PorkNetwork, Alumbaugh was a counselor at Morgan & Myers, where she was involved in strategic planning, integrated marketing communications, digital media and public relations on key accounts. She also was CEO of Alumbaugh Communications, a privately held project-management enterprise in Linden, Iowa. Alumbaugh holds a Bachelors degree in English from Eastern Michigan University. She is an Honorary Iowa Master Pork Producer and serves on the board of the American Agricultural Editors’ Association.
“We’re excited to have JoAnn lead PorkNetwork and help give pork producers the tools to be profitable in the ever changing marketplace,” Johnson said.