Livestock producers attending the December 5 Industry Information Session at the KLA Convention will hear about beef industry efforts to provide sustainably produced beef to consumers. The program, sponsored by Elanco, will highlight Walmart’s efforts to source sustainably produced goods throughout its product line, as well as the beef industry’s efforts in this area.

Walmart executive Brittni Furrow will describe how they are working with KLA, NCBA and other state cattle affiliates to identify priority areas for enhancing sustainability. NCBA Director of Sustainability Research Kim Stackhouse will explain how the checkoff-funded life cycle analysis provides a benchmark to help beef producers identify opportunities to improve the efficiency and sustainability of their businesses.

KLA members are encouraged to take advantage of the online convention registration option by clicking here. Room reservations can be made by calling the Fairfield Inn & Suites at (316) 201-1400, Drury Plaza Hotel – Broadview at (800) 325-0720 or Hotel at Waterwalk at (866) 822-6274. Be sure to tell the hotels you are with KLA. No rooms remain at the Wichita Hyatt, which is convention headquarters.