The Peterson brothers are giving consumers a taste of farming reality in their latest video series, “Life of a Farmer.”

In their third installment, the brothers give a look at what goes on around their ranch during the month of March. And there's no Spring Break for farmers and ranchers.

Between removing fencing to taking their cattle to market, the Peterson brothers aim to show urban consumers that their beef doesn’t just come for the grocery store. While definitions of animal welfare may vary between ranchers and consumers, the brothers reiterate their commitment to treating their animals well.

“We raise our cattle ethically and do our best to treat them with care and respect,” the video says.

Click on the video above to watch the full clip.

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