The fast food giant who gained notoriety for its Big Mac and other burger items is turning its focus to other products as the company’s new CEO looks for ways to get more customers through the door.
Citing the current economy, McDonald’s new CEO, Don Thompson, says the company will use more chicken recipes to attract budget-conscious customers. New menu items include bone-in chicken wings and cashew teriyaki salads with chicken.
“Some great examples include our large wrap in Europe and snack items like Chicken McBites,” Thompson told Bloomberg. “Our customers have given us permission to stretch our brand, so we are entering new categories with new products.”
Thompson is highlighting chicken entrees, a cheaper alternative as beef prices remain high. Burgers are expected to get more expensive at the retail level with cattle supplies low and waning further with a second consecutive year of severe drought.