Research by an independent company for a leading quick-service restaurant found Millennials want quality meals, often hamburgers, when picking a destination for a late-night snack.
The research completed for Wendy’s revealed Millennials picked burgers over tacos and beef and cheese were some of the most craveable ingredients. The research helped Wendy’s create its menu for nighttime diners. A special Moonlight Meal Deal includes a Double Stack hamburger, Chili Cheese Fries and a large soft drink all for $5 after 10 pm.
The survey of 1,000 Millennial males was completed by Braun Research. Results show the targeted audience valued convenience (79% of respondents), quick service (78%) and food options under $5 (73%).