Have You Herd…

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… Be sure to register for the 2012 Cattle Industry Convention here.

Give us your feedback about on-farm quality practices. Survey remains open until Feb. 6, 2012.

Reporting Live from the Mexico Border

Kyle Bauer, KFRM radio, reports live from the Mexican-American boundary just west of El Paso, Texas. Watch a short video about beef imports from Mexico, inspections and the beef checkoff investment by importers.

January Producer Profile:  Pat Venable, Oregon

Pat Venable lives on a ranch near Klamath Falls. It’s a small Oregon town on the dry side of the Cascade Mountains that run north to south in central Oregon to the California border. The Venable family runs a cow/calf operation, caring for about 500 mother cows. Their herd summers here and they’re moved south to Tehama County, Calif., when the weather turns cold and snowy in the late fall. Read more in her interview with Chuck Jolley, Cattlenetwork, here.

Call for Research Abstracts

The checkoff’s Beef Safety Research program announces a Call for Research Abstracts, soliciting submissions from researchers across the country interested in presenting beef safety related work at the upcoming Beef Industry Safety Summit in March 2012. Please feel free to forward to researchers in your state you believe would be interested.

Explore What Cattle Eat in “Cow Chow” Game and Video Series

The beef checkoff recently launched “Cow Chow,” an online game and video series designed to answer common questions about cattle diets. The 10-question game and corresponding videos encourage consumers to explore what cattle eat from birth to the feedyard. The first-of-their-kind “Cow Chow” videos were filmed almost exclusively by cattle in Kansas, South Dakota, Texas and Florida wearing specially-rigged GoPro cameras to share this important animal care story from the cows’ eye view.

Curious consumers can now see exactly what cattle really eat every day as they compete in an interactive quiz game. Upon completion of the game, users can post results and badge to their Facebook page, and challenge their friends to beat their best score. The Cow Chow game and videos emphasize the attention cattle farmers and ranchers pay to their animals, their land and their communities.

Go to the game here.

Interactive Meat Case on Mobile Site

Have your cell phone? Now, you can access the checkoff’s Interactive Meat Case on the "Beef. It's What's For Dinner." mobile site! This tool allows consumers to use the Interactive Meat Case wherever they are, even while grocery shopping. Users can learn about different beef cuts, recommended cooking methods, recipes and nutritional information. Learn how to access the Interactive Meat Case with what phone you have. It's easy, it's quick and now, it's at your fingertips! Learn more here.