Have You Herd…

… June is dairy month! Get to know dairy producers serving on the Cattlemen’s Beef Board.

… The beef checkoff recently launched the redesigned veal producer website: www.vealfarm.com

… John Ligo, dairy/beef producer from Pennsylvania, talks about producing dairy beef for today’s consumer.

Calling All BQA Award Nominees!

Applications for the fourth annual checkoff-funded National Beef Quality Assurance (BQA) Award are now being accepted. The National BQA Award will recognize one outstanding beef producer and one dairy producer that best demonstrate animal care and handling principles as part of the day-to-day activities on their respective operations.

Two National BQA award winners will be selected by a committee of representatives from universities, state beef councils and affiliated groups. Nominations can be submitted by any organization, group, or individual on behalf of a U.S. beef producer. Individuals and families may not nominate themselves, though the nominees are expected to be involved in the preparation of the application. For further information about the award or to download the application, please visit http://www.bqa.org.

Men’s Health Week

The week of June 13th is designated as Men’s Health Week, and what better culmination than Father’s Day on the 19th! In honor of those who provide for our families, carry heavy boxes and man the grill, let’s treat them to a meal designed to satisfy and delight.

Grilled Steak and Fresh Mozzarella Flatbread is the perfect dish for the occasion. Made with delicious lean Top Sirloin, fresh mozzarella, basil and spinach the flavors really do melt in your mouth. All while providing protein, zinc, iron and B vitamins—just what Dad needs to stay healthy!

Visit the checkoff-funded Beef. It’s What’s For Dinner. website for more great beef recipes.

Millennials' Safe Place to Tell Their Beef Story

The Millennial generation (born between 1980 and 2000) represents an important consumer demographic and, as a result, research was conducted using a social media outlet to determine top-line issues related to beef for this age group.

An online discussion group was held on Facebook with a group of Millennials that met specific criteria in order to gauge their attitudes toward beef, as well as their beef shopping habits, cooking knowledge and preferences and concerns about beef.

The results of this qualitative research demonstrate that this age group enjoys and likes beef, but they need permission to include it in their meal choices. Results also indicate Millennials need to be provided more information related to beef selection and preparation.

Click here to sign up to receive the checkoff-funded Beef Issues Quarterly newsletter and read the complete article.

Latest World Cancer Report

On Sunday, May 22, the World Cancer Research Fund (WCRF) released a special report about bowel (colorectal) cancer, concluding that eating red and processed meats increases risk of the disease. (A red-meat summary extracted directly from the full report is available HERE.)

WCRF is recommending consumers limit red meat consumption to 2.5 ounces per day and avoid processed meat.

Your Response?

Your beef checkoff has posted a media statement on BeefNutrition.org, highlighting checkoff-funded research that concludes that the available epidemiological evidence is not supportive of a causal association between red meat and colorectal cancer. 

Producer Videos Galore!

Have you visited the MyBeefCheckoff YouTube channel lately?

If not, you're missing out on some of the latest producer testimonials posted there -- including a beef safety video featuring Jeff Clausen, Iowa, and testimonial video from Donnell Brown of Texas.

In addition, many state beef councils are also entering the video realm. Here’s the latest from the Pennsylvania Beef Council, the Nebraska Beef Council, and Texas Beef Council, just to name a few.

YouTube provides an online community where beef can share its story about production practices, Beef Quality Assurance, cutting demonstrations, nutrition information and so much more. Be sure to take a look at the MyBeefCheckoff channel, and search for your state beef council on YouTube today!